Upcoming Events
Tue, May 24Physically: Bitan 27, Tel Aviv Port, Tel Aviv-Yafo, Israel / Remotely: https://wix.zoom.us/j/89380278208May 24, 2022, 6:30 PM – 9:30 PM GMT+3Physically: Bitan 27, Tel Aviv Port, Tel Aviv-Yafo, Israel / Remotely: https://wix.zoom.us/j/89380278208May 24, 2022, 6:30 PM – 9:30 PM GMT+3Physically: Bitan 27, Tel Aviv Port, Tel Aviv-Yafo, Israel / Remotely: https://wix.zoom.us/j/89380278208The web has become a crucial part of daily life. We use it to handle our day to day - pay bills, book a doctor's appointment, buy groceries, and more. As UX writers, we can only do our job well if everybody has equal access to these experiences, including those with disabilities.
Nir Horesh
Nir Horesh is the Head of Accessibility and Senior Product Manager at Wix. He is responsible for making Wix websites and products more accessible for everyone. Before joining Wix 6 years ago, Nir worked as an Engineer in the semiconductor industry for 7 years before joining a few startups. He also hosted a tech podcast and blog. Nir also mentors and leads a team at beaches.app
Michal Halperin Ben-Zvi
Dr. Michal Halperin Ben Zvi is an expert in developing and adjusting digital interfaces and customer journeys for the 65+ segment. A specialist in the psychology of aging, she combines technology and psychology to create digital solutions that meet the 65+ needs, abilities, and desires and increase engagement.
Michal led the research and writing of the national project to formulate guiding principles and standards for inclusive digital services to the aging population- on behalf of JDC and Digital Israel.
Rachel Rowland
Rachel Rowland is the Head of the Writers Guild and Head of UX Writers. She has always had a passion for language and studied Comparative and English Literature before she moved to Israel in 2007. Before taking her role as head of writers, Rachel spent 6 years leading content projects across Wix that ranged from the technical to the visual, on teams across the company.
Tammy Salomon
Tammy Salomon is a senior UX writer and content accessibility expert at Wix, who focuses on helping writers from all disciplines understand how to make their content more accessible and inclusive. Currently living in Jerusalem, she’s originally from Australia and somehow still has her Aussie accent, even though she’s been away from Oz for almost half her life.
Ayelet Kessel
Ayelet Kessel is a UX writer for Wix eCommerce. With a background in localization and a passion for problem solving, she helps Wix users create accessible and delightful experiences for their own customers. When she’s not giving Figma trainings or googling pictures of dogs, Ayelet runs MicroCoffee - Microcopim’s mentorship program for junior UX writers.
Discover the basic principles of accessibility and learn how to write accessible copy for digital products. Come away with practical case studies that can help you make the case for adding accessibility to your company’s agenda. And learn about the elderly population, the fastest-growing and largest group who face challenges every day when accessing digital experiences
At this meetup, we'll review the basic principles of accessibility and learn how to implement some essential rules in our writing. We’ll hear a bit about how to make the case for adding accessibility to your company’s agenda, and look at some practical case studies. We'll also discuss the fastest and largest growing group of consumers who need to be considered when building accessible products - the elderly.
At this meetup, we'll review the basic principles of accessibility and learn how to implement some essential rules in our writing. We’ll hear a bit about how to make the case for adding accessibility to your company’s agenda, and look at some practical case studies. We'll also discuss the fastest and largest growing group of consumers who need to be considered when building accessible products - the elderly.
At this meetup, we'll review the basic principles of accessibility and learn how to implement some essential rules in our writing. We’ll hear a bit about how to make the case for adding accessibility to your company’s agenda, and look at some practical case studies. We'll also discuss the fastest and largest growing group of consumers who need to be considered when building accessible products - the elderly.
Speakers
Agenda
18:30
19:00
Meet and Greet
19:0019:15
Intro to Accessibility
Nir Horesh - Head of Wix Accessibility
19:20
19:40
Changing a company culture - the challenges of implementing accessibility into a large organization
Tammy Salomon - UX Writer and Accessibility Expert
How do you get an organization to make accessibility a priority? Tammy will share the journey of the accessibility team at Wix, and her personal experience as a UX writer entering the world of accessibility.
19:4520:05
Case study - Designing the accessible experience
Ayelet Kessel - UX Writer, Wix eCommerce
How can we take a step back and look at the accessible experience as a whole, without getting stuck in the context of an existing experience designed for sighted users? In this talk we’ll learn how breaking our eCommerce product page into atoms helped us create a better experience for everyone.
20:0520:15
Break
20:2020:50
Writing for the elderly - How can UX writing increase engagement of the elderly in our products?
Michal Halperin - Psychologist of Aging
Many older users experience cognitive and emotional changes that affect the way they use our products. By following a few simple guidelines for more inclusive UX writing, we can reduce frustration and increase engagement.
20:5021:20
Q&A and panel discussion
moderated by Rachel Rowland, Head of Wix Writers Guild
May 24th, 18:30 | Wix offices | Bitan 27, Tel Aviv Port and Online
Register and we’ll send you a secret Accessibility Checklist for UX Writers.
May 24th, 18:30 | Wix offices, Namal TLV, Bitan 27
> Register and we’ll send you a secret Accessibility cheat-sheet for UX Writers.
RSVP
Nir Horesh
Nir Horesh is the Head of Accessibility and Senior Product Manager at Wix. He is responsible for making Wix websites and products more accessible for everyone. Before joining Wix 6 years ago, Nir worked as an Engineer in the semiconductor industry for 7 years before joining a few startups. He also hosted a tech podcast and blog. Nir also mentors and leads a team at beaches.app
Michal Halperin Ben-Zvi
Dr. Michal Halperin Ben Zvi is an expert in developing and adjusting digital interfaces and customer journeys for the 65+ segment. A specialist in the psychology of aging, she combines technology and psychology to create digital solutions that meet the 65+ needs, abilities, and desires and increase engagement.
Michal led the research and writing of the national project to formulate guiding principles and standards for inclusive digital services to the aging population- on behalf of JDC and Digital Israel.
Rachel Rowland
Rachel Rowland is the Head of the Writers Guild and Head of UX Writers. She has always had a passion for language and studied Comparative and English Literature before she moved to Israel in 2007. Before taking her role as head of writers, Rachel spent 6 years leading content projects across Wix that ranged from the technical to the visual, on teams across the company.
Tammy Salomon
Tammy Salomon is a senior UX writer and content accessibility expert at Wix, who focuses on helping writers from all disciplines understand how to make their content more accessible and inclusive. Currently living in Jerusalem, she’s originally from Australia and somehow still has her Aussie accent, even though she’s been away from Oz for almost half her life.
Ayelet Kessel
Ayelet Kessel is a UX writer for Wix eCommerce. With a background in localization and a passion for problem solving, she helps Wix users create accessible and delightful experiences for their own customers. When she’s not giving Figma trainings or googling pictures of dogs, Ayelet runs MicroCoffee - Microcopim’s mentorship program for junior UX writers.
18:30-19:00
Meet and Greet
19:00-19:15
Intro to Accessibility
Nir Horesh - Head of Wix Accessibility
19:20-19:40
Changing a company culture - the challenges of implementing accessibility into a large organization
Tammy Salomon - UX Writer and Accessibility Expert
How do you get an organization to make accessibility a priority? Tammy will share the journey of the accessibility team at Wix, and her personal experience as a UX writer entering the world of accessibility.
19:45-20:05
Case study - Designing the hidden experience
Ayelet Kessel - UX Writer, Wix eCommerce
How can we take a step back and look at the accessible experience as a whole, without getting stuck in the context of an existing experience designed for sighted users? In this talk we’ll learn how breaking our eCommerce product page into atoms helped us create a better experience for everyone.
20:05-20:15
Break
20:20-20:50
Writing for the elderly - How can UX writing increase engagement of the elderly in our products?
Michal Halperin - Psychologist of Aging
Many older users experience cognitive and emotional changes that affect the way they use our products. By following a few simple guidelines for more inclusive UX writing, we can reduce frustration and increase engagement.
20:50-21:20
Panel discussion
Moderated by Rachel Rowland, Head of Wix Writers Guild